REFERENCE
MyHotspot
Successful for:
MyHotspot
MeinHotspot offers a customizable WLAN hotspot system that guarantees operators maximum security with integrated virus protection, firewall and VPN tunnel.
Since 2015, Scrivo Communications has been helping MeinHotspot to position itself in a constantly changing market environment. From focusing on data security and liability issues to establishing Wi-Fi marketing as a central marketing tool.
The challenge
With the change in the law on disruptive liability in 2017, MeinHotspot was faced with the challenge of redefining its raison d'être alongside data and legal security. How should MeinHotspot score points in a market where the issue of liability was no longer the main focus?
Solution
Scrivo Communications recognized the potential of Wi-Fi marketing and developed a campaign that put the spotlight on this previously little-known tool. Through a PR study in which 130 marketing agencies were surveyed, we positioned Wi-Fi marketing as the shiny new tool in the marketing toolbox and established MeinHotspot as a pioneer in this field.
SUCCESSES
- A successful PR campaign with an advertising equivalent value of almost half a million euros
- Cover story in Kontakter, the trade magazine for communications agencies
- Positioning MeinHotspot as a leading provider of WLAN marketing solutions
TAGS
FURTHER REFERENCES
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