REFERENCE
GWG Munich
Successful for
GWG Munich (now Münchner Wohnen)
GWG Städtische Wohnungsgesellschaft München manages over 30,000 of its own rental apartments and around 700 commercial units. It is one of the largest housing companies in the Munich area.
Scrivo Communications advises GWG on press and public relations projects. Topics include the implementation of new mobility concepts or positioning as an innovative, family-friendly and socially responsible company.
The challenge
GWG München is a municipal housing company that provides good, secure and affordable housing in one of the tightest housing markets in Germany. As a municipal company, GWG thus fulfills an important housing policy mandate. This special attitude and responsibility, which is also reflected in day-to-day activities within the company, must be positioned clearly and credibly in media work.
Solution
We help GWG to present its extensive activities in the area of social responsibility in a comprehensible and exciting way. Social and sustainable initiatives such as a unique family-sharing campaign, the mobility campaign, digital accessibility and sustainability in residential construction become public topics that round off the image of a company committed to the city and its citizens
SUCCESSES
- Press event on the mobility campaign
- Guest articles and interviews in national business media such as ZEIT ONLINE and Süddeutsche Zeitung
TAGS
FURTHER REFERENCES
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