REFERENCE
SOHO - SOuth HOrizon
Successful for: SOHO - SOuth HOrizon
(a project of the Hammer Group and Optima-Aegidius Group)
SOuth Horizon (SOHO) at Koppstraße 4 in the south of Munich is a loft office building with a makerspace and industrial architecture.
www.south-horizon-munich.de
During the project development phase, Scrivo Communications accompanied the marketing of SOHO, which was created in cooperation with the two Munich real estate developers Optima-Aegidius-Firmengruppe and Hammer AG.
The challenge
Munich has a highly competitive real estate market with a very discerning clientele. When marketing SOHO, the focus was not only on the project itself, but also on the location. The aim was to put the Obersendling district in the south of Munich on the map for companies.
Solution
To do this, we took on the role of journalists and researched the most exciting people, stories and backgrounds from the neighborhood for our own blog and Instagram channel. In addition to location marketing, we positioned the hybrid office with classic PR in the context of a growing location.
SUCCESSES
- Press conference on the topping-out ceremony
- Coverage in business and trade media such as Süddeutsche Zeitung, Thomas Daily News, CUBE Magazine
- Local reporting in Munich media
TAGS
FURTHER REFERENCES
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