REFERENCE
dThree milk
Successful for:
dDrei Milch
dDrei milk is the world's first milk with a naturally high vitamin D3 content. One glass covers the daily reference amount - and therefore not only gives the immune system a boost, but also ensures healthier teeth and bones.
Scrivo Communications developed the original brand story for dDrei Milch. Because: The milk not only helps consumers, but is also good for animal welfare and farmers. The result: stringent and credible storytelling as a foundation for public relations work.
The challenge
Communication must reach both the specialist audience and the end consumer. At the same time, milk as a natural product has been struggling with the veganism trend for a decade. The narrative developed by SCRIVO consistently focuses on the benefits and thus creates credible reasons for reporting
SUCCESSES
- TV reports on ARD and Galileo
- Numerous publications in lifestyle and health media as well as the daily press such as BILD reach a broad audience and ensure visible sales demand
TAGS
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dDrei milk is the world's first milk with a naturally high vitamin D3 content. One glass covers the daily reference amount - and therefore not only gives the immune system a boost, but also ensures healthier teeth and bones.
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