REFERENCE
Socialwave
Successful for:
Socialwave
Socialwave is the leading provider of professional guest WLAN, specializing primarily in the hospitality and hotel industry.
Scrivo Communications used targeted B2B storytelling to successfully position Socialwave in the target groups relevant to guest WiFi, in particular in specialist gastronomy media, specialist retail media and specialist medical and healthcare media.
The challenge
The coronavirus pandemic significantly reduced the willingness of restaurateurs to invest. It was a key challenge to open up new markets and target groups for Socialwave and to position the company beyond its core market of gastronomy.
Solution
In the course of this challenge, Scrivo Communications initiated, developed and implemented a study called Datapuls 2021, which sheds light on the digitalization status of medical practices. Through this comprehensive study and its successful media marketing, we were able to position Socialwave sustainably in the medical specialist media market. As a result, the company has made a name for itself as a solution provider for legally compliant and data-secure internet connections for medical practices and hospitals.
SUCCESSES
- Publications with an advertising equivalent value of half a million
- Mention in the ARD lunchtime magazine
- Positioning Socialwave as the leading provider of WLAN in doctors' surgeries and hospitals.
TAGS
FURTHER REFERENCES
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