REFERENCE
Mr. Lodge
Successful for:
Mr. Lodge
With more than 30 years of experience, Mr. Lodge is the leading provider of furnished temporary accommodation in Munich and Upper Bavaria.
Scrivo Communications has been responsible for public relations for Mr. Lodge for several years in order to position the brand visibly and clearly differentiated from other providers in the complex Munich real estate market. Our collaboration was characterized by a proactive PR strategy that is characterized by timeliness, relevance and a deep knowledge of the real estate industry.
The challenge
In view of the critical public opinion towards furnished apartments in Munich and the accusation of misappropriation of living space, it was important to position Mr. Lodge as a trustworthy and necessary provider for professionals and expats.
Solution
Our PR strategy aimed to present Mr. Lodge not as a competitor to the traditional rental market, but as a response to current social trends such as work mobility and internationality. Through targeted PR measures that addressed current topics and trends, we were able to establish Mr. Lodge as an industry leader and reliable partner. Our PR activities, such as market reports and data PR, have highlighted the benefits of furnished living and have successfully positioned Mr. Lodge as an indispensable player in the real estate industry and a partner for expats and professionals.
SUCCESSES
- Successful differentiation from competitors such as Airbnb and boarding houses
- Positioning as an independent expert for real estate market issues
- Increased media presence through regular market reports and data PR
- Successful PR support for the expansion to Rottach-Egern on Lake Tegernsee
- Raising awareness of the sales department during the coronavirus pandemic
TAGS
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