REFERENCE
Starlab
Successful for:
starlab
Starlab International GmbH specializes in the manufacture and distribution of laboratory products - with a focus on liquid handling. The company is headquartered in Hamburg with companies in Germany, Switzerland, France, Italy and the United Kingdom.
As part of its rebranding, Starlab commissioned Scrivo Communications at the end of 2020 to initiate and expand PR activities in German-speaking countries. The agency advises the group of companies on all aspects of public relations across national borders. Scrivo will also be responsible for PR in the UK from 2023.
The challenge
The challenge was to establish an unknown company in the media in a highly competitive market. The messages developed were to be incorporated into the entire marketing mix and the corporate brand in order to ensure consistent corporate communication.
Solution
Our communications strategy for Starlab aims to educate laboratory professionals and scientists about the current challenges and opportunities in their field, while increasing visibility for the company's products. Our PR work focuses on providing high quality and informative content that particularly appeals to decision makers in laboratory facilities.
SUCCESSES
- Regular publications in leading specialist media in German-speaking and English-speaking countries
- Product PR
- dpa coverage twice in a row
- Annual mood barometer survey among customers
- Press conferences
TAGS
Find out what Klaus Ambos, Managing Director of Starlab International GmbH, has to say about the collaboration with Scrivo Communications:
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