REFERENCE

The workbench IT GmbH

workbench
shutterstock_1031105431_tt

Successful for:
Die Werkbank IT GmbH

Werkbank IT GmbH is a pioneer in the development of SaaS solutions for the building materials and building products industry. With "BIM & More", they offer a ground-breaking platform that enables manufacturers to enrich their product portfolio with high-quality BIM data and at the same time build a bridge to PIM systems. In addition, there is a world-first greentech solution for planners and architects that combines BIM library management with a ground-breaking sustainability assessment.

www.bim-more.com

In a multi-phase collaboration, Scrivo Communications not only increased the media presence of Werkbank IT GmbH, but also carried out an in-depth rebranding and storytelling for its products.

The challenge

The BIM data management industry is faced with the task of making complex information accessible and usable while at the same time meeting the growing demands for sustainability. Werkbank IT GmbH met this challenge with two products, each of which posed specific challenges for marketing and branding.

Solution

Scrivo Communications developed targeted PR and social media campaigns, B2B events, sophisticated B2B communications and catchy branding for BIM & More Orchestra and BIM & More Metronome. This created a strong brand presence and positioned Die Werkbank IT GmbH as a trustworthy solution provider that understands its target groups.

SUCCESSES

  • Increased media visibility
  • Successful acquisition by Drees & Sommer
  • Rebranding, naming & storytelling for BIM & More Orchestra and BIM & More Metronome
  • Positioning as experts for BIM and construction digitization
  • Support with the introduction of the revolutionary BIM & More Metronome tool

TAGS

This is what Matthias Uhl, Managing Director of Die Werkbank IT GmbH, says about the collaboration with Scrivo Communications:

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