REFERENCE
Union Investment | The Plant
Successful for:
Union Investment
The Plant
The Plant is an office real estate concept that creates new working environments in locations beyond the metropolitan areas. The Plant aims to become the setting for a working world that does not understand New Work to mean an unlimited increase in productivity, but rather the opportunity to work in a more networked, smarter, more sustainable and more meaningful way. In line with The Plant concept, all existing properties in Union Investment Real Estate's "Urban Campus No. 1" institutional fund will be successively refurbished or branded. The Plant properties are managed by Investa Asset Management.
SCRIVO Communications organized press events in Constance, Fürth, Nuremberg and Mannheim to present the respective locations to media representatives and to position The Plant positively in the media.
SCRIVO presented the concept behind the real estate brand "The Plant" not only as a new branding of existing properties in the media, but also as a lived New Work mentality in the workplace.
SUCCESSES
- Corporate Blog
- local PR
- Tenant communication
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FURTHER REFERENCES
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The Plant is an office real estate concept that creates new working environments in locations beyond the metropolitan areas. The Plant aims to become the setting for a working world that does not understand New Work to mean an unlimited increase in productivity, but rather the opportunity to work in a more networked, smarter, more sustainable and more meaningful way.
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