The Munich-based insurtech combines end-to-end digital processes with the expertise of an insurance specialist and the independence of a broker, redefining the commercial insurance market for sole traders and small businesses (SME).

finanzchef24.de

Scrivo Communications has been advising Finanzchf24 on all communications issues since 2021. The aim is to position Finanzchef24 as an innovation and competence leader in the SME insurance sector.

The challenge

The finance and insurance industry is changing. Digitalization and new technologies are coming up against traditionally risk-averse insurers who are reluctant to use innovations. Finanzchef24's vision is to digitize the entire customer journey in commercial insurance. The aim is to enable insurers to tap into attractive new target groups and markets and to support individual and small business owners in securing their business.

Solution

For Finanzchef24's public relations work, we develop clear messages and unique content relating to current developments and trends in commercial insurance and the insurance industry as well as the needs and challenges of sole traders and small businesses. We position Finanzchef24 in the public eye as an innovative player and expert. The commercial insurance report initiated and designed by Scrivo is a key tool in this regard. The study, which will be published for the fourth time in 2023 based on a survey of over 700 sole traders and small businesses in Germany, is an important source of content and proof of expertise and underlines the value of data-driven communication.