Hausbank München eG is one of the largest cooperative banks in Bavaria. In the Munich metropolitan region, the bank supports property owners with real estate financing, asset development and future provisions. With its property management software and deposit service, the bank is also a nationwide service provider for property managers.

www.hausbank.de

Scrivo Communications has been advising Hausbank München on positioning the bank in the media since 2019. On the one hand, in the service area of banking around the topics of real estate financing, investments and pensions & insurance. On the other hand, in the service area of the real estate industry for property management, deposit and banking services. In addition, there are overarching topics such as business figures and personnel information.

The challenge

In terms of total assets, Hausbank München is the largest Volks- und Raiffeisenbank in Munich and the sixth largest in Bavaria. The challenge in communication is to anchor the "hidden champion" more firmly in the public perception.

Solution

Over the past four years, we have been able to anchor the Bank and its services more firmly in the public eye. We have also succeeded in raising the Bank's profile in the banking sector in Munich and the surrounding area and in the real estate sector throughout Germany.