REFERENCE
Remax Germany
Successful for:
Remax Germany
Remax Germany is the German national organization of Remax International, the world's largest real estate broker network based in the USA. Remax currently employs around 144,000 real estate agents in approximately 9,000 offices in more than 110 countries worldwide.
Scrivo Communications has been responsible for Remax Germany's press and public relations work since 2020 and has since successfully positioned the company in trade and business media on the topics of growth, franchise, the broker market and public affairs.
The challenge
Unlike on a global level, Remax Germany is only one of several large broker organizations in Germany. In addition, the brokerage industry has had to deal with new regulations (brokerage commission), market upheavals (from a seller's to a buyer's market) and the market entry of hybrid brokers in recent years.
Solution
We use press conferences, interviews, articles and press releases to strengthen Remax Germany's brand profile and report on (positive) developments within the company. In addition, we provide information about the profession of real estate agent and thus strengthen employer branding.
SUCCESSES
- Three press conferences, each with around 10 participants from the business and trade media
- Around 400 publications in the press
- Around 15 interviews with top-class business media
Top publications in Welt, SZ and Handelsblatt | Sale of apartments before completion of construction work | Unique branding that has had a lasting impact on project development
TAGS
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