REFERENCE
Scoperty
Successful for:
scoperty
In 2019, the proptech Scoperty set out to make the German real estate market more transparent and designed a new platform for buying and selling real estate for this purpose. The proptech was on the market until 2022.
Scrivo Communications designed the communications strategy and public relations for Scoperty during the entire development and growth phase.
The challenge
Scoperty entered an extremely competitive market in competition with leading real estate platforms and brokers. Accordingly, it also had to compete with the top dogs in the industry in terms of marketing and PR for the coveted spots in local and national media coverage.
Solution
Despite this competitive situation, we were able to make the company known throughout Germany with consistent storytelling of the innovative Scoperty approach and significantly increase the number of users in the first two years. Above all, the approach of locally strongly segmented data PR reached most owners and buyers throughout Germany.
SUCCESSES
- More than 900 publications in local and business media across all federal states
- Quarterly local press conferences with price data for regional media
TAGS
FURTHER REFERENCES
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